Ben Rocha

Certified CrossFit Level 3 Traine


Growing up in Kansas City, I played most sports but gravitated towards baseball. After high school, I played 10 years of competitive men's fast-pitch softball on a few teams that qualified to play in nationals/world series tournaments. During that time, one of the coolest things I accomplished, was to hit for the cycle in a game. When I found CrossFit, I found the competition that I was missing after deciding to stop playing ball. After doing somewhere around a dozen local competitions, I shifted my focus from competition to be the absolute best coach I could be. I moved to Colorado in hopes of being around the best of the best from a coaching standpoint. I knew that being in this environment would keep me focused on my learning and education as a coach, and it has.

I've had many black swan events in my life, but the most notable came in 2013. At the time, I was working for a pharmaceutical wholesaler as an Inventory Manager. Overweight and out of shape after stopping playing ball, I found myself venting to a friend about how stressed I was and how the corporate expectations felt like a call to do more with less. After hearing me out, she looked at me and said, "How long do you think you'll live your life like that?" The world stood still at that moment and I knew I had a choice. It's important to note that I had recently watched my father retire after 40 years of working for a railroad company, and it was the happiest I'd ever seen him in my life. I was not interested in waiting until my 60th birthday to experience that sort of joy. I knew that I could do more with my life than spend it in a building with no windows helping get drugs to people a little faster. I wanted to be a part of the solution, so I quit my job and started my own business helping people with their nutrition and helping them implement healthy habits into their lifestyle. When I found CrossFit, it was a natural transition to coaching for me as I loved to be in the gym, loved to teach, and had been changed by the community I found there.

Motivation & Passion

My passion and motivation for coaching are driven by two ideas. The first idea that I'm running from, is this fear that I'll get to the end of my time here on earth with a thought/feeling of "What if it was all wrong?" The second idea I'm running toward is to leave this place better than I found it. My talents, I believe, are best expressed on a daily basis as a coach. What I love about coaching CrossFit is that in a class, there may be people from all fitness levels, backgrounds, and ages working out together, in community. The challenge of balancing the differing priorities in a class provides keeps me interested and challenges me to bring the best product each and every class. In order to do that, I must continue my education on a daily basis. One of my favorite things to do is to teach brand new people the fundamentals of CrossFit. Seeing it as an honor, I get to be the first coach that person has in a CrossFit gym. I can help pave the way for their fitness for the rest of their life.

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